Flash and SEO. Why not?

Google learns to crawl Flash
Google has been developing a new algorithm for indexing textual content in Flash files…
Source: http://googleblog.blogspot.com/2008/06/google-learns-to-crawl-flash.html

How to SEO Flash
•    Search Engines and Flash
•    Requirements for Successful Use of Flash
•    SEO Flash Programming
•    Example: Making Flash Home Page Spiderable
•    Scalable Inman Flash Replacement
Source: http://www.hochmanconsultants.com/articles/seo-friendly-flash.shtml

Here are a few comments on this topic from SearchEngineGuide.com:
“Stoney, You hit the nail on the head and pounded it down with one stroke. I completely agree, I have turned down clients in my own business due to flash sites. Now that I am with an agency I find Flash more common, as many of the businesses are big enough and niched enough where they feel that they don’t need SEO for their website. Oddly enough they are often right. Unfortunately SEO can have a big effect on PPC marketing, and most of these accounts suffer from bad keyword quality scores and thus higher click costs in AdWords.”

“Susan: I disagree slightly. Mostly because it all comes down to the intent. Building a flash only website for Ozzy Osbourne is fine, but e-commerce is not. I think you know what I mean”

“ Working on seo for hotel sites, I’ve come across some stunning creative sites designed with Flash. If the designers had thoughtfully used the Flash applications to “wow” site visitors, ie embedding in otherwise SE-friendly pages, it could be a win-win situation.
Perhaps all of you have seen the June info about making Flash SE-friendly. ( http://googleblog.blogspot.com/2008/06/google-learns-to-crawl-flash.html )”
Source: http://www.searchengineguide.com/stoney-degeyter/why-i-still-wont-seo-flash-websites.php

And from SearchEngineJournal.com:
“Disney does it. And so does Oprah. Even my favorite pizza place does it…  Granted these are extreme cases of sites which use flash extensively, but there are other cases where even a little flash can be improperly used. There are also cases where flash is not only appropriate, it is recommended. The question then becomes how to best use flash without affecting search engine rankings”

“Yeah this article doesn’t help a bit. I thought after reading I would be able to find a solution for my all flash website for seo purposes. Thefwa.com is an all flash website, they rank no.1, they didn’t follow your mumbo jumbo about not using too much flash” (Note from Alex: TheFWA.com does not rank no.1. They rank 31,905. Still not bad for an all flash site.)
Source: http://www.searchenginejournal.com/flash-and-seo-using-flash-on-websites/2247/

Cool online tool that will probe a flash file:

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